This comedy uses a clever reversal to drive the plot: In that the main character, Realtor Peter Klaven (Paul Rudd) has always found himself more sociable with women, based on his interests and mannerisms. Overhearing his wife-to-be talking with her friends about she's worried he really won't have any guy-friends for their fast-approaching wedding, he undertakes a mission to find himself a best-friend. The clever reversal is that the movie plays along initially as exactly the opposite of the cliched plot-line: one person dating and trying to find a companion, except that in this case the awkward Peter is in need of some help getting a "man-date." Obviously the major source of comedy, the progression of the plot so differently than what we expect, laughter ensues throughout the whole film.
In addition, much of the humor is subtle, playing the camera work to it's advantage. The excellent acting of Rudd, Jason Segel and Rashida Jones, along with appearances from Andy Samberg, as Peter's homosexual brother, and Lou Ferrigno (The Incredible Hulk) as himself, makes this a clear candidate for a class in which the point is to learn about comedy. To put it simply, this movie uses humor in so many different ways that it allows us to thoroughly cross-examine laughter and comedy as a whole, with a plot (and soundtrack!) that will keep you very interested, and laughing all the way.
This is always a fun movie! I agree that it used several different forms of comedy through it. Mainly, like you mentioned, the absurdity of a man "dating" for a best man. I would love to re watch this movie to see some of the other ways comedy is portrayed in this film!
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